Rolex Paris Masters

From Prestige to Performance: A Tournament Reinvents Itself

The ROLEX PARIS MASTERS is one of the most prestigious tournaments on the ATP 1000 circuit, organized by the French Tennis Federation (FFT). In 2025, it turns the page on Bercy and steps into a new arena worthy of its ambition: PARIS LA DÉFENSE ARENA.
A space that is vast. Powerful. Alive. With 17,500 fans surrounding the court, a fully reimagined staging, and an ambitious new promise: “ Vibrons plus grand “ (“Let’s Vibrate Higher”).

New Arena, New Sound

When you change arenas, you must also change your tone. This isn’t just a different space, it’s a new vision, a new experience, and unexpected emotions. The FFT called on us to create the tournament’s complete sonic identity, with one goal: to make the crowd, the players, and the viewers feel the vibration—and to craft a sound territory that embodies this exciting new chapter.

A Sonic Identity of Tension, Power, and Emotion

Our composition is built around three essential pillars:

• Vibration — at the heart of the concept, imagined as a soundwave that courses through the arena like a surge of adrenaline.
• Power — conveyed through dense, impactful, and percussive orchestration.
• Combativeness — expressed through tight, organic rhythms that feel ready to spring into action.

From player walk-ons to the trophy ceremony and all content broadcast throughout the event, the tournament now pulses to the beat of a powerful and recognizable signature soundtrack.

The Opening Show: A Real-Time Sound Performance

For the event experience at the ROLEX PARIS MASTERS, the brief was crystal clear: the music needed to be alive, able to adjust in real-time to every moment of the show, and to match the players’ rhythm as they entered the court.

Music as a Live Instrument

Rather than producing static tracks, we developed a modular, intelligent musical system designed to function like a live instrument, perfectly in sync with the on-court action.
Like a dynamic score, our compositions were sequenced to allow technical teams to adapt the music in real-time, modulating intensity, length, and explosive peaks, in sync with lighting effects and stage cues.

What Was the Result On Court?

A tournament that sounds like no other. The visual and sonic experience was designed to be immersive and spectacular, captivating fans every single day at center court. Thanks to this “live-ready” approach, sound becomes a full-fledged performer, on par with the lighting, visuals, and the court itself.
The ROLEX PARIS MASTERS sets a new benchmark in tennis, and more broadly, in the world of sports entertainment.

Discover the sound territory of the ROLEX PARIS MASTERS, imagined and created by BRANDY SOUND: from the entry show to the full sonic identity of the tournament.