SONIC IDENTITY

Axeo Services

Overview

Dans un marché des services à la personne particulièrement concurrentiel, AXEO Services, marque du Groupe La Poste, a engagé un rebranding global afin de moderniser son image et réaffirmer son positionnement.

Cette transformation stratégique visait à renforcer la lisibilité de la marque, valoriser ses engagements et accompagner son développement à plus grande échelle.

Dans ce cadre, la création d’une identité sonore s’est imposée comme un levier clé pour incarner cette nouvelle plateforme de marque et enrichir l’expérience proposée sur l’ensemble de ses points de contact.

SONIC IDENTITY

Our Solution

To support the rebranding of AXEO Services, Brandy Sound imagined and crafted a bespoke sonic identity, designed as a true strategic lever for the brand.

In a highly competitive sector, the challenge was to create a distinctive sonic territory capable of embodying AXEO Services’ values while strengthening brand recall and impact among its audiences.

This sonic identity was conceived as a strong signature, adaptable across all brand touchpoints. Deployed notably in its TV campaigns, it helps structure the brand narrative, enhance visuals, and bring an essential emotional dimension to the overall brand experience.

Beyond aesthetics, this work is rooted in a performance-driven approach: turning sound into a sustainable differentiation tool and a powerful driver of engagement.

Discover the musical territory developed for AXEO Services.

Axeo Services

Overview

Our Solution

Rolex Paris Masters

Criteo