SONIC IDENTITY

ESBanque

Overview

As a leading institution in banking and insurance education, ESBanque (École Supérieure de la Banque) has been supporting students, professionals and companies for nearly a century.

Amid ongoing transformations in the sector and as part of a broader brand evolution, the school sought to assert a more modern, open and forward-looking positioning.

In this context, creating a sonic identity emerged as a key lever to strengthen the consistency of its communications and enhance its overall brand experience.

SONIC IDENTITY

Our Solution

To support ESBanque, Brandy Sound, a sonic identity and audio branding agency, designed a bespoke sonic territory conceived as a true strategic brand asset.

The objective was to translate its core values of excellence, optimism and openness into music, while reinforcing its role as a leading player in banking and insurance education.

We developed a sonic identity and its signature, designed as the foundation of a coherent, modern and inspiring musical territory aligned with the brand’s DNA.

In addition, a dedicated music library was created to enable ESBanque to easily enrich its digital content with tracks fully aligned with its sonic strategy.

The entire system was designed to be deployed across all touchpoints: corporate videos, digital content, educational materials, events and communication campaigns.

Beyond aesthetics, this sonic branding work is performance-driven, aiming to enhance memorability, ensure consistency and create a more engaging brand experience.

Discover the sonic territory developed for ESBanque.

ESBanque

Overview

Our Solution

Criteo

INTERSPORT