For THERMOR, we created a sonic identity designed to naturally extend the brand’s promise of comfort.
A bright, positive and contemporary musical territory that reflects the brand’s approachable personality, expertise and the sense of well-being its products bring to everyday life.
At the heart of this sonic identity, we created a short and distinctive sonic signature, designed to become an instantly recognisable brand asset and progressively sign off THERMOR’s communications across different touchpoints.
As the telephone experience was the first customer touchpoint to be addressed, we also developed a dedicated sound toolkit for telephony, with different adaptations designed to accompany each stage of the customer journey while maintaining strong musical consistency.
The aim was not simply to make waiting more pleasant. It was about turning every sonic interaction into a truly THERMOR brand experience, immediately recognisable and consistent with the brand.
A sonic identity designed so that THERMOR’s promise of comfort is no longer only something you feel, but also something you recognise by sound.
Discover THERMOR’s musical universe:
