Chronodrive, a subsidiary of Auchan Group, partnered with Brandy Sound to create a sonic identity that reflects its brand personality: modern, approachable and close to its customers.
The objective was to strengthen brand recognition and ensure consistency across communications by developing a distinctive sonic universe that could bring cohesion to every brand touchpoint.
Chronodrive wanted to establish an instantly recognisable sonic identity that would capture its unique brand personality while enhancing the impact of its communications.
Special attention was also given to selecting the brand voice. Chosen from within the Chronodrive team, this voice brings an authentic, human touch to the brand’s communications, reinforcing credibility and creating a genuine sense of connection with customers.
Brandy Sound worked closely with Chronodrive to develop its sonic identity and create a range of adaptations for different communication channels and brand touchpoints.
Our work included:
Designed as a valuable brand asset, Chronodrive’s sonic identity strengthens communication consistency and makes the brand recognisable from the very first notes.
Combining warmth, efficiency and modernity, this distinctive sonic universe accompanies the brand across its touchpoints, expressing what makes Chronodrive unique: a fast, convenient service built around the customer experience.
The decision to select a brand voice from within the company’s own team further reinforces this approach, bringing authenticity and sincerity to every communication while giving the brand’s tagline a distinctive resonance.
