ARQANA is a world-renowned thoroughbred auction house, organizing prestigious sales such as the August Yearling Sale in Deauville, which attracts buyers and sellers from across the globe.
Amidst a strategic transformation and brand repositioning, ARQANA sought to amplify its brand presence and align its communication with its renewed vision and values. To achieve this, the brand entrusted Brandy Sound with the creation of a distinctive sonic identity.
Our Approach: Translating Prestige and Excitement into Sound
The challenge was to design a sonic identity that captures the raw energy and adrenaline of live auctions while embodying the exclusivity and prestige of ARQANA’s elite thoroughbred sales. Additionally, this sound identity needed to create a cohesive and recognizable audio signature, ensuring ARQANA stands out in a highly competitive landscape.
A Dynamic and Elegant Sonic Identity
We crafted a premium, vibrant, and refined sonic identity, mirroring the essence of ARQANA. The composition blends pulse-racing rhythms that reflect the tension and excitement of auctions with sophisticated sound textures that evoke prestige and exclusivity. Every element was meticulously designed to enhance brand recognition across all touchpoints—whether online, at live events, or during auction broadcasts.
A New Dimension to ARQANA’s Brand Experience
The new sonic identity not only adds an emotional depth to ARQANA’s communications but also strengthens its position as a leading name in high-end thoroughbred sales. Today, this sonic branding has become an integral part of the ARQANA experience, seamlessly blending tradition and modernity while capturing the spirit of its legendary auctions.
Discover ARQANA’s sonic identity in action!
