Developing a musical brand strategy
In the modern marketing landscape, a previously underestimated dimension is now taking centre stage: sound identity. While brands have long focused on their visual identity, the musical dimension is gaining in importance, bringing a new sensory dimension to the customer experience.
Interview with Richard Gotainer
We were very curious to hear the opinion of this great man responsible for the creation of several hundred advertising tubes!
Designing your brand platform
It embodies your brand, its values, its promise, its offer, its history, its vision, etc. How do you design your brand platform?
Developing a sound charter for social networks
In a 360° experience, a brand’s sound charter is just as important as its graphic identity! Find out how Brandy Sound brings a brand’s sound territory to digital!
Sound identity at the heart of your marketing strategy
Based on your brand’s DNA, your values and your ambitions, sound identity helps to identify your professional world right from the start. It has become a major factor in corporate marketing strategy.
Successfully promoting your podcast
Podcasting has become an essential part of brand strategy. So what are the best marketing strategies for promoting podcasts?
Podcasts in a B2B environment
In the competitive world of B2B, powerful communication is essential to attract and retain customers and business partners.
Sound logo: what makes brands tick
The sound logo is your brand’s cry of identity, your anthem around which your sound territory is built.
Sensorial marketing: the reasons for success
Faced with an ever-increasing number of competing products on the market, brands tend to deploy ever more resources to reach their target prospects. Over-solicited, consumers tend to demand a different kind of commercial experience.
Audio branding: the sound of your brand
Audio branding is to sound what a graphic logo is to your visual communication. Because of its high added value, audio branding techniques are becoming an increasingly important part of corporate marketing strategies.
