When CRITEO, a global leader in digital marketing, set out to redefine its brand positioning, it chose to do so with strength and bold ambition.
To bring this transformation to life, the brand made a decisive strategic move: crafting its own sonic identity.
And it was BRANDY SOUND that CRITEO entrusted with the mission of translating this evolution into music.
To support CRITEO’s transformation and bring its new signature “The Future is Wide Open” to life, we created a sonic identity unveiled during FUTURISE — an immersive and festive event that brought together over 3,000 employees from 79 nationalities.
The challenge: to craft a powerful, agile, and vibrant musical territory that embodies the brand’s core values — Open, Together, Impactful — while strengthening collective engagement.
A creation designed to elevate the full FUTURISE experience
We developed a comprehensive sonic palette tailored to the key moments of the event:
At Brandy Sound, every project is an opportunity to create more than just music, we shape sonic territories that bring a brand’s DNA to life, in the right place, at the right time.
Discover the musical universe crafted for CRITEO and its key adaptations.
