A major player in the distribution of sporting goods, INTERSPORT is undergoing a profound transformation. A new strategic direction and a clear ambition following the acquisition of GO SPORT. As part of this renewal process, the group wanted to strengthen its brand consistency through a sound strategy that matches its new ambitions.
Objective: to assert a strong and identifiable positioning across all its stores.
When an iconic brand like INTERSPORT comes to us with more than 500 points of sale under its belt, you could say we put our cleats on right away!
We started with a complete audit of their existing musical territory. The result: clear findings, sound fragmentation between stores, and a musical universe that no longer reflected the brand’s DNA.
Time for action!
Creation of a new brand soundscape
We developed a tailor-made, energetic and unifying musical universe to embody INTERSPORT’s promise. This soundscape is now deployed through personalized playlists broadcast in more than 500 stores. Each playlist was designed to reflect INTERSPORT’s sporting spirit, accessibility, and dynamism, creating a coherent, engaging, and inspiring soundtrack.
Production of new in-store commercials
Voice casting, writing, art direction, production: we took charge of the entire creative process to design audio commercials broadcast in stores. The goal? To create a fluid and immersive sound experience, consistent with the overall musical universe, while subtly but effectively accompanying commercial messages.
The result?
A unified sound experience across the entire network, a recognizable and assertive soundscape, and internal teams equipped to maintain this consistency over time.
INTERSPORT is now a brand that is no longer content to be seen… but also heard!
