When the ROLEX PARIS MASTERS leaves the Accor Arena after nearly forty years of history… it’s not just a change of venue. It’s a historic turning point.
This new era is being written at Paris La Défense Arena: 17,500 spectators on the world’s largest indoor court.
And a new promise: LET’S VIBRATE BIGGER.
To support this transformation, the French Tennis Federation entrusted us with the creation of the very first sonic identity of the ROLEX PARIS MASTERS.
We imagined a powerful, unifying anthem, worthy of the event, one that players and fans alike could embrace and that would elevate the tournament experience.
A sonic universe built on vibration, tension, and depth, expressing intensity and competitive spirit.
For the experience at the ROLEX PARIS MASTERS, the brief was clear: music had to feel alive, able to adapt in real time to every moment of the show, and to match the players’ rhythm as they enter the court.
We designed an immersive arena experience, built to resonate in a vast space while responding to complex acoustic constraints.
Rather than producing static tracks, we developed a modular, intelligent musical system that functions like a live instrument, perfectly in sync with the on-court action.
Like a living score, the compositions evolve in real time. They can be adjusted instantly by technical teams, shaping intensity, duration, and dynamic peaks in sync with lighting effects and stage cues.
A tournament that sounds unlike any other. Designed to be both immersive and spectacular, the visual and sonic experience captivates fans every single day on center court.
Through this “live-ready” approach, sound becomes a performer in its own right, standing alongside the lighting, visuals, and the court itself.
This sonic identity was designed to resonate across every moment of the tournament. From the players’ entrance show to trophy ceremonies and the atmosphere inside the arena, we also created dedicated adaptations for social and digital content, amplifying every highlight across every platform.
The ROLEX PARIS MASTERS is redefining the standards of tennis, and of sports entertainment more broadly.
Discover the sound territory of the ROLEX PARIS MASTERS, imagined and created by BRANDY SOUND: from the entry show to the full sonic identity of the tournament.
