As the global leader in electrical products distribution for professionals, SONEPAR sought to complement the evolution of its brand ecosystem with a distinctive sonic identity capable of embodying its positioning and unifying its communications worldwide.
SONIC IDENTITY
SONEPAR
Overview
SONIC IDENTITY
Our Solution
The Challenge
Following its rebranding, Sonepar needed a recognizable sonic signature to support the deployment of its new brand identity.
The objectives were twofold:
- Strengthen brand recognition through a unique and memorable sonic identity.
- Deliver a consistent brand experience across all touchpoints, including digital platforms, events and customer interactions.
The sonic identity also needed to reflect both the global scale of the group and its close relationship with electricians, installers and building professionals who represent the core of its customer base.
Our Work
Brandy Sound created Sonepar’s sonic identity along with a complete range of audio assets tailored to its communication and customer experience needs.
Our scope included:
- Creation of the brand’s sonic identity.
- Development of a distinctive and memorable sonic logo.
- Production of audio adaptations for digital content.
- Design of an event sound toolkit.
- Adaptation of the sonic universe for telephone messages and waiting experiences.
A Sonic Identity Designed for Every Touchpoint
Conceived as a strategic brand asset, Sonepar’s sonic identity helps reinforce the consistency of the experience delivered to customers and partners worldwide.
Flexible and scalable, it supports both corporate communications and marketing initiatives aimed at professionals in the electrical and construction industries.
Discover Sonepar’s Sonic Identity:
