Sound Marketing
Sound marketing is evolving with usage. In the future, brands will have to think of sound not just as a dressing up, but as a vector for interaction.
Signature sound: the essential element of your radio campaigns
Too many brands are broadcasting radio spots that are a hit… but no one is credited for them. The reason? The lack of a signature sound. Find out why this detail makes all the difference.
Sound identity: the underestimated superpower of strong brands
Sound identity isn’t just a cool jingle: it’s a marketing superpower. It allows your brand to be instantly recognised, to move people and to stand out in a saturated world.
Brand Sound Identity
Sound identity is strategic, not incidental: it allows your brand to be instantly recognised in a world saturated with visual messages. It’s a powerful tool for memorising, differentiation and emotion.
Branded music strategy: the 5 problems it solves
How can you stand out from the crowd? A brand music strategy strengthens your brand image, creates consistency and engages your audiences. Here are 5 concrete benefits of a sound identity.
How do you deploy your sound identity?
A well thought-out audio identity is not enough. This guide shows you how to structure it and distribute it effectively across all your contact points to maximise the impact of your audio branding strategy.
What is a sound identity?
In a world where brands are fighting to exist and make themselves better understood, few focus on being heard. Yet sound has a unique power: it has an instant effect on the emotions, it imprints itself on the memory, and it crosses screens, interfaces and physical spaces without barriers.
How much does sound identity cost?
How much does a sound identity cost? It’s a question that comes up every time you talk to a brand for the first time. And it’s perfectly natural. The subject of audio branding is still relatively new to many people.
Why is sound identity essential for brands?
Sonic identity has become a pillar of branding in 2025. With the rise of digital content, podcasts and voice assistants, brands today need to be as recognisable to the ear as to the eye. Yet many still underestimate the impact of sound on audience perception and loyalty.
Why should agencies integrate sound identity into a brand redesign?
Rebranding. Companies are spring cleaning. The logo is changed, the graphic charter is fine-tuned, a new slogan is created… but strangely enough, one essential sense is always forgotten: hearing.
