The changing relationship between agency and advertiser
Over the years, the dynamic between agencies and advertisers has undergone a metamorphosis. Once a rather rigid relationship, punctuated by briefs, recommendations and endless debriefs, it has been transformed into a cross-functional collaboration.
There is no such thing as a rational consumer
Find out why our purchasing decisions are often influenced by emotions rather than logic. Learn to understand the emotional levers that shape our choices.
The impact of audio branding
Audio branding, or the creation of a sound identity, has become a powerful tool for brands wishing to stand out in an environment saturated with visual stimuli.
How can you incorporate audio into your marketing plan?
Audio branding strategy: Discover how audio marketing creates a brand experience and enhances the customer experience.
In this article, read our advice on how to incorporate audio into your marketing plan!
Developing a musical brand strategy
In the modern marketing landscape, a previously underestimated dimension is now taking centre stage: sound identity. While brands have long focused on their visual identity, the musical dimension is gaining in importance, bringing a new sensory dimension to the customer experience.
Interview with Richard Gotainer
We were very curious to hear the opinion of this great man responsible for the creation of several hundred advertising tubes!
Designing your brand platform
It embodies your brand, its values, its promise, its offer, its history, its vision, etc. How do you design your brand platform?
Developing a sound charter for social networks
In a 360° experience, a brand’s sound charter is just as important as its graphic identity! Find out how Brandy Sound brings a brand’s sound territory to digital!
Sound identity at the heart of your marketing strategy
Based on your brand’s DNA, your values and your ambitions, sound identity helps to identify your professional world right from the start. It has become a major factor in corporate marketing strategy.
Successfully promoting your podcast
Podcasting has become an essential part of brand strategy. So what are the best marketing strategies for promoting podcasts?
