Successfully promoting your podcast
Podcasting has become an essential part of brand strategy. So what are the best marketing strategies for promoting podcasts?
Sound logo: what makes brands tick
The sound logo is your brand’s cry of identity, your anthem around which your sound territory is built.
Sensorial marketing: the reasons for success
Faced with an ever-increasing number of competing products on the market, brands tend to deploy ever more resources to reach their target prospects. Over-solicited, consumers tend to demand a different kind of commercial experience.
Audio branding: the sound of your brand
Audio branding is to sound what a graphic logo is to your visual communication. Because of its high added value, audio branding techniques are becoming an increasingly important part of corporate marketing strategies.
Sound production: the art of enhancing your images
Although images impress and fascinate, sound is no less fundamental to any audiovisual production. It structures the image, giving it meaning and guiding its interpretation.
What is sound design?
Increasingly used by content creators to enhance images, what is sound design and how can it be used?
What role does music play in human psychology?
A universal language and a vehicle for emotions, music is an integral part of our daily lives. Some psychologists even claim that it has 129 functions. Discover all its effects.
How does the logo influence brand perception?
The colour of a logo can instantly conjure up a grouping of ideas, feelings or memories.
