A major challenge for this iconic subsidiary of La Poste Group: redefining its identity, updating its visual guidelines, and reaffirming its core purpose.
To support its new brand platform and promise, “Communiquer bien” (meaning “Communicating well”), which champions responsible and intentional communication, it became clear that a sonic identity was essential. The goal? To embody Mediaposte’s core values: Proximity, Commitment, and Innovation.
Our Approach: Transforming MEDIAPOST into MEDIAPOST(E)!
Our mission for Mediaposte was to create a clear, recognizable, and human sonic signature—one that would be easy to remember in a B2B environment while incorporating sound codes familiar in B2C. This, we believed, was key to ensuring broad audience understanding and engagement.
We crafted a contemporary, warm, and human-centric musical identity to reflect the brand’s credibility and authority. The composition conveys trust, with a positive and innovative melody that enhances memorability. This allows Mediaposte to build a genuine emotional connection with its audience.
Sonic Signature: The Brand’s Vocal Identity
Derived directly from the brand’s anthem, the sonic signature (or audio logo) captures the essence of Mediaposte’s identity. As the cornerstone of its sonic branding strategy, it is designed to be seamlessly integrated across all brand communications.
Built on key elements of sonic branding, the sound features a warm, human tone, with voices that evoke a sense of care and attentiveness—reinforcing Mediaposte’s customer-first approach.
Experience Mediaposte’s sonic identity in action in its latest brand film!
