At Brandy Sound, we understand that every event is a unique opportunity for your brand to make an impact. A well-designed sound design doesn’t just embellish your event, it becomes its very soul, emotionally connecting your audience to your values. In reality, let’s be clear: creating a sound charter cannot be improvised. It’s the work of a goldsmith, where every note and every sound must be carefully thought out, produced and deployed.
To help you see things more clearly, we explain everything in this article!
Why does your event deserve a unique sound charter?
First of all, imagine a sound identity that doesn’t just blend in with your event, but becomes its voice. In fact, that’s our ambition: to transform your brand into an unforgettable emotional experience. Whatever the objective of your event, a tailor-made sound signature, jingle or immersive soundtrack will reinforce your message and engage your audience.
But make no mistake: generic music won’t cut it. What we do at Brandy Sound is design a complete sound universe to cohabit in perfect harmony with your brand’s DNA and your audience’s expectations.
Creating an event sound charter: our methodology
Creating a sound charter is much more than adding music to an event. Here’s how we do it:
1. The sound audit: laying the foundations
First of all, it’s vital to explore your brand in depth. We analyse your values, your history and your positioning to identify the very essence of what needs to resonate in people’s minds. Then we examine the sounds already associated with your communication to identify what’s working and what can be improved.
Overall, this audit phase enables us to formulate sound strategic recommendations and create a creative brief that is perfectly aligned with your objectives.
2. The musical moodboard: drawing your sound universe
The music moodboard is our key stage. We create a palette of musical extracts, styles and inspirations that reflect your brand’s universe. This moodboard serves as a guide for all future creations, guaranteeing total consistency.
This is where our expertise comes in. We don’t just choose pleasant sounds, but elements capable of conveying specific emotions and attracting the attention of your audience.
3. Production: bringing your sound charter to life
This is where the magic happens. Starting with the moodboard, our composers, sound designers and producers work together to create original tracks. Each element is designed with surgical precision: signature sounds, jingles, soundtracks and even dynamic transitions.
To take things a step further, we offer specific variations adapted to each need. For example, we recently worked with a major brand on an event where the music was played live by a DJ. This type of service offers a unique energy and reinforces the impact of your sound identity.
Adapting your event sound charter for all points of contact
At Brandy Sound, we believe that a sound charter should live through every interaction with your brand. Here’s how we ensure a consistent sound presence:
- Welcoming guests: an immersive soundscape from the moment they arrive.
- Announcements and interludes: jingles that instantly capture attention.
- Presentation videos: a musical theme designed to amplify your visual messages.
- Live highlights: exclusive versions played by DJs to enhance your key moments.
It’s this level of personalisation that sets your event apart.
Measure the impact and let your brand resonate
Every sound charter we create is designed to last. After the event, we help you measure its impact and adjust the elements if necessary. This way, participants will remember not only the event, but the way your music moved them.
Conclusion: Choose a tailor-made sound charter
To conclude, at Brandy Sound we don’t just design a sound charter: we shape an experience that will leave a lasting impression on your audience. A well-orchestrated sound signature, sound design and sound strategy can transform your event into an unforgettable moment.
Our tried-and-tested methodology guarantees results that live up to your expectations for :
- Strengthen employees’ sense of belonging.
- Create memorable immersive experiences.
- Prolong the emotion of events, even after they have taken place.
So, are you ready to give your brand a unique voice? Contact us and together we’ll make your event resonate like never before.
