Based on your brand DNA and values,sound identity helps to identify your company right from the start. Today, it has become a major factor in corporate marketing strategy, so much so that it is hardly conceivable to do without it. Why is sound design such a powerful differentiator in brand communication? Let’s find out together!
What is sound identity?
Nobody asks what a company’s graphic charter or visual logo is any more. Images remain a central communication channel in brand marketing. However, sound also has a lot to say about your professional world. It even represents the ideal opportunity to stand out from the crowd in highly competitive markets. Defining a brand’s sound identity means looking for the melody that will tell the story of what the brand really is.
It usually consists of a sound signature, a few instantly recognisable notes. From this signature, variations can then be created to create an emotional link with your audience. By being used on different media, this musical territory brings coherence to your content. Above all, it allows you to give your brand a real personality while offering a unique sensory experience.
Why create a sound identity?
Creating your musical identity as a brand is the best way to differentiate yourself from your competitors. By offering a unique experience to your customers, at all your points of contact, you communicate with them via an even more powerful lever than images or words. Only sound is capable of conveying emotions to your audience and engaging them in a lasting relationship with your brand.
How can it be used?
Finding an identity, defining the contours of your sonic territory, certainly requires a bit of research. It’s not a ‘magic’ operation that involves pressing a button to obtain the desired sound! The good news is that once it has been found and produced, it can be used on all the media you need in your marketing strategy. Jingles and logos, music for radio and TV adverts, sound effects for your points of sale and your interfaces… There are many ways in which your identity can be translated into sound to make it easier to identify your brand and make it unforgettable.
Why entrust your sound identity to Brandy Sound?
Brandy Sound is the result of the coming together of two worlds that were originally very far apart, but which are fundamentally complementary: music and brand communication. Our agency was built on the combination of sound expertise and communication strategies. Brandy Sound has developed its own artistic direction based on this specificity. A team entirely dedicated to creating and producing the sound that will make you unique.
Finding your voice: how do you build your brand sound identity?
Working to define your sound personality is a complex process that requires the combination of a wide range of more or less technical skills. At the helm, like an orchestra conductor, your sound communications agency identifies needs and brings together skills. It conducts all the operations to give you the final product that will make your brand shine.
Our 4-step method
1/ Audit your sound territory: at this stage, the violins and other instruments are still tucked away in their cases. In fact, this phase is characterised by silence. Our expert advisors will delve into your world to better understand your brand values, its messages, its DNA… All key moments to be able to produce the right sound.
>> Brandy Sound has developed real expertise in consultancy to help you identify your company’s sound communication needs.
2/ Creating your sound identity: once all the data has been gathered, it’s time to compose your musical universe. This can take many forms (logo, music, radio spot, etc.) but they will all form part of a coherent system that tells your customers the same story.
>> Between our in-house composers and those with whom we collaborate on certain projects, it’s impossible not to find a melody that reflects your brand.
3/ Production and studio recording : the right sound now exists to express your professional difference. But it still has to be brought to life. This is the job of our sound engineers, arrangers and mixers, who work tirelessly to develop the harmony of your brand universe.
>> Brandy Sound is a vast sound creation centre with over 10 digital recording studios. In a complex like this, your charter/sound universe has every chance of emerging under the best possible conditions!
4/ Delivery of your sound kit: at the very end of our collaboration, we deliver a sound kit ready for use at all your points of contact.
Looking for the sound that authenticates your brand and gives it that little extra soul? Then get in touch with us!
