Sound marketing is evolving with usage. In the future, brands will have to think of sound not just as a dressing up, but as a vector for interaction.
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Too many brands are broadcasting radio spots that are a hit… but no one is credited for them. The reason? The lack of a signature sound. Find out why this detail makes all the difference.
Sound identity isn’t just a cool jingle: it’s a marketing superpower. It allows your brand to be instantly recognised, to move people and to stand out in a saturated world.
Sound identity is strategic, not incidental: it allows your brand to be instantly recognised in a world saturated with visual messages. It’s a powerful tool for memorising, differentiation and emotion.
How can you stand out from the crowd? A brand music strategy strengthens your brand image, creates consistency and engages your audiences. Here are 5 concrete benefits of a sound identity.
At Brandy Sound, we believe that brand music design is a strategic pillar of modern branding.
In this white paper, we share our vision, methodology and best practices for integrating sound into your brand strategy.
A well thought-out audio identity is not enough. This guide shows you how to structure it and distribute it effectively across all your contact points to maximise the impact of your audio branding strategy.
In a world where brands are fighting to exist and make themselves better understood, few focus on being heard. Yet sound has a unique power: it has an instant effect on the emotions, it imprints itself on the memory, and it crosses screens, interfaces and physical spaces without barriers.
How much does a sound identity cost? It’s a question that comes up every time you talk to a brand for the first time. And it’s perfectly natural. The subject of audio branding is still relatively new to many people.
Sonic identity has become a pillar of branding in 2025. With the rise of digital content, podcasts and voice assistants, brands today need to be as recognisable to the ear as to the eye. Yet many still underestimate the impact of sound on audience perception and loyalty.
Rebranding. Companies are spring cleaning. The logo is changed, the graphic charter is fine-tuned, a new slogan is created… but strangely enough, one essential sense is always forgotten: hearing.
Whether you’re looking to rejuvenate your image, conquer new horizons or erase old baggage, a well-executed rebranding can transform the way your brand is perceived. But beware: it’s a delicate operation that needs to be carried out with care and, above all, with a good dose of creativity.
Imagine a sound identity that doesn’t just blend in with your event, but becomes its voice. That’s our ambition: to transform your brand into an unforgettable emotional experience!
Musical synchronicity is a bit of a brand darling these days. What could be better than a well-known hit to captivate the public? But beware: behind this seductive strategy lie a few pitfalls to be avoided.
In a world where sound identity has become an essential lever for differentiation, it’s tempting to take inspiration from leading brands or current trends. However, this approach can quickly become a brake on your uniqueness.
Find out why an omnichannel sound identity is essential to your brand’s consistency across all channels. Brandy Sound helps you create a sound strategy that resonates everywhere and reinforces your impact with your audience.
Audio branding is not just a passing trend. It represents a natural evolution in brand communications, and its potential in B2B is immense.
What are the pros and cons of Artificial Intelligence entering the music industry? The answer here
Sound identity makes brands perform. You only have to look at major companies like the SNCF to see that. Focus on Brandy Sound’s method for creating unforgettable sound identities in the minds of your brand’s targets.
A few memorable notes, a distinctive cry, a catchy melody stuck on a logo… Sound identity is often reduced to a musical signature lasting a few seconds.
But reducing it to 4 well thought-out notes is a bit like restricting a brand’s visual identity to its logo.
Over the years, the dynamic between agencies and advertisers has undergone a metamorphosis. Once a rather rigid relationship, punctuated by briefs, recommendations and endless debriefs, it has been transformed into a cross-functional collaboration.
Find out why our purchasing decisions are often influenced by emotions rather than logic. Learn to understand the emotional levers that shape our choices.
Audio branding strategy: Discover how audio marketing creates a brand experience and enhances the customer experience.
In this article, read our advice on how to incorporate audio into your marketing plan!
In the modern marketing landscape, a previously underestimated dimension is now taking centre stage: sound identity. While brands have long focused on their visual identity, the musical dimension is gaining in importance, bringing a new sensory dimension to the customer experience.
Audio branding, or the creation of a sound identity, has become a powerful tool for brands wishing to stand out in an environment saturated with visual stimuli.
We were very curious to hear the opinion of this great man responsible for the creation of several hundred advertising tubes!
It embodies your brand, its values, its promise, its offer, its history, its vision, etc. How do you design your brand platform?
In a 360° experience, a brand’s sound charter is just as important as its graphic identity! Find out how Brandy Sound brings a brand’s sound territory to digital!
Based on your brand’s DNA, your values and your ambitions, sound identity helps to identify your professional world right from the start. It has become a major factor in corporate marketing strategy.
Podcasting has become an essential part of brand strategy. So what are the best marketing strategies for promoting podcasts?
In the competitive world of B2B, powerful communication is essential to attract and retain customers and business partners.
The sound logo is your brand’s cry of identity, your anthem around which your sound territory is built.
Faced with an ever-increasing number of competing products on the market, brands tend to deploy ever more resources to reach their target prospects. Over-solicited, consumers tend to demand a different kind of commercial experience.
Audio branding is to sound what a graphic logo is to your visual communication. Because of its high added value, audio branding techniques are becoming an increasingly important part of corporate marketing strategies.
Although images impress and fascinate, sound is no less fundamental to any audiovisual production. It structures the image, giving it meaning and guiding its interpretation.
Increasingly used by content creators to enhance images, what is sound design and how can it be used?
A universal language and a vehicle for emotions, music is an integral part of our daily lives. Some psychologists even claim that it has 129 functions. Discover all its effects.
The colour of a logo can instantly conjure up a grouping of ideas, feelings or memories.
