We firmly believe that music has a unique power.
The power to create sincere, deep, and lasting connections.
It has the rare ability to convey imagination, energy, and vision.
It allows brands to assert their identity, highlight their uniqueness, and stand out from the noise.
Our ambition: to make your brand heard in a different way
At Brandy Sound, we have one obsession: creating soundscapes that stick to brands like glue.
Our ambition is to ensure that your audience recognizes you in the blink of an ear. In a world saturated with images, scrolls, and (often forgettable) advertisements, sound has become a superpower for developing your brand image.
Today, there is no doubt that sound identity is an essential component of the brand platform.
So our mission is simple: to give your brand a unique voice. A tailor-made sound identity, designed as a strategic branding lever. A memorable audio signature. A coherent musical territory. In short, a sound DNA that makes you truly… you.
What exactly is a sound identity?
Sound identity is your brand’s musical DNA.
It expresses your values, personality, positioning, and more through music.
Like your visual identity with its graphic charter, it is composed of several elements, but for the ears.
It reinforces your brand image and content to create a lasting emotional connection with your audience.
It is a coherent set of sounds and musical creations that accompany your communications across all your touchpoints: TV commercials, radio spots, digital, social videos, podcasts, mobile apps, events, on-hold messages, and much more.
What are the different elements of a sound identity?
Sound identity encompasses all the sound elements that represent a brand in a consistent and distinctive way.
These generally include:
1. The sound signature (also known as a “logo” or “jingle”)
It is a very short sequence (2 to 5 seconds) that encapsulates your musical DNA. It is used systematically at the end of your videos or commercials. These few notes will make your brand memorable and recognizable in its market. Think of Netflix, SNCF, IBM, etc.
2. Brand music (sometimes called “sound identity”)
This is a longer composition that forms the basis of your signature sound. It is the musical embodiment of your brand, your soundscape. It can be adapted to different contexts: corporate films, motion design, podcasts, etc.
3. Declensions
These are music kits based on branded music and designed to meet your operational needs. They generally include:
- Digital kit: these are music loops specially designed to give consistency and coherence to your social media posts.
- Event kit: these are specific adaptations developed to enhance your events: opening, stage entrance, award ceremony, product reveal, etc.
- User interface kit: loops, sound design, voice-overs, UX/UI branding, app alert sounds, etc.
- Voices: because voice is also a strong identity element in the age of conversational marketing and voice assistants.
- Telephony kit: these are variations adapted to telephone support, pre-answer, on-hold music, and answering machines.
Etc.
4. The sonic identity charter
As with a visual charter, it is important that your teams easily embrace your sound identity. This is a reference document detailing all the sound elements available to you and how they should be used.
Like a graphic charter, the sound charter is an essential tool for ensuring that all your teams clearly and consistently embrace your musical identity. This reference document brings together all of your brand’s sound elements, specifies the associated rights, and details their conditions of use. It helps to maintain the consistency of your sound universe across all your communication media.
The result? You are audible, memorable, and consistent… everywhere.
Our methodology for creating a unique brand experience
No cookie-cutter solutions at Brandy Sound. We don’t just pull something from a sound bank to fill a spot “that gets the job done.” Every project and every brief is unique and deserves personalized attention.
Here’s how we work:
1. Understand your brand personality to create your sound DNA
We always start by listening to you before working on a brief. Not just the words, but who you are at your core: your values, your personality, your ambition, your audience.
We identify the codes of your sector, what your competitors are doing, what makes you unique.
At the end of this first stage, we write the brief for the composer.
For a sound identity to be truly effective, the composer in charge of the creation must have a global vision of your brand in order to accurately translate its DNA.
2. Translate your values into musical vocabulary
We work with you to build a sound vocabulary specific to your brand.
Which instruments? Which voice? Which atmosphere? Which rhythm?
While remaining faithful to your brand platform, we explore, propose, and refine to create your unique melody.
3. Composing a coherent soundscape
Our in-house composers design original creations tailored to your brand, your company, and no one else. We develop your soundscape: musical identity, audio signature/logo, complementary sound elements, on-hold music, etc.
4. Implement the sound charter across all your media
Together with the composer, we adapt and tailor your identity to your operational needs:
loops for social media, podcast intros, event ambiance, radio jingles, interface sounds, and more.
We provide your communications/marketing teams with a comprehensive, clear, and easy-to-use sound charter.
5. Supporting you
We won’t leave you alone with your audio files!
We train your teams, advise you on technical aspects and rights, and equip you so that every speech is smooth and consistent.
The result: a controlled sound strategy, reinforced branding, and communication that stands out from the crowd.
Why invest in a sound strategy?
Because audio is no longer a luxury. It has become a strategic element of modern corporate and brand communication.
Here’s what a sound identity can do for you:
Stand out from the competition
In a world of similar brands, sound allows you to powerfully express your uniqueness.
Create a genuine emotional connection
Music touches the heart. It generates emotion, creates memories, and strengthens attachment to your brand.
Improve memory
A well-designed sound signature is an instinctive reference point.
It boosts your recognition rate across all your media.
Improve the effectiveness of your campaigns
A strong sound identity improves the performance of your content: greater impact, greater engagement, greater consistency.
Provide a smooth and consistent user experience
From TV commercials to app notifications, you are heard everywhere, with a clear, controlled, recognizable voice.
Our clients: brands that have chosen sound
We collaborate with committed, bold, and visionary brands such as:
Fédération Française de Tennis / Criteo / Saint-Gobain / Intersport / Le CNRS / Mediaposte…
Clients who understand that good branding also involves the ear.
And who trust us to help them create their own tailor-made sound universe.
We work hand in hand with your agencies
At Brandy Sound, we love working as a team.
Design, advertising, video, brand strategy… We know that the best creations come about when all the senses work together. And that’s why we love working in tandem (or in threes!) with your partner agency.
We are creative allies for your communications agencies. Clear briefs, deadlines met, strong ideas, artistic standards: we speak the same language. Above all, we know how to bring sound, image, and strategic intent together.
Our expertise in sound marketing enriches your campaigns with extra soul (and groove).
We enthusiastically join your teams, your calls, and your brainstorming sessions to create unforgettable brand experiences together.
Our team
We bring together marketing and music creation experts to bring your brand to life.
The consulting team
A team from communications/marketing agencies with a passion for music, supporting you in the strategy and development of your soundscape.
The creative team
Composers, producers, sound designers, and sound engineers who are experts in music design for brands.
Customer Cases
What we can create for you
- A complete sound identity
- Original brand music
- A sound signature/sound logo/audio jingle
- A voice signature (voice-over)
- Sounds for your user interfaces (UX/UI)
- A strong presence on radio and TV
- Sound packages for all your digital media
- A personalized music library
- A clear, simple, and actionable sound charter
Ready to create your brand's musical DNA?
Do what our clients do: stop using stock music that every other company is already using.
Give your brand a recognizable, memorable melody and voice by creating a new experience.
A sound that embodies your values, reinforces your communication, and touches your audience in a different way.
At Brandy Sound, we help you bring your brand to life. And believe us: a brand that comes to life is a brand that sticks in people’s minds.
You have the image. We have the sound.
You have a brief, a project—let’s talk about it!
