Developing your communications on social networks is essential if you want to disseminate an ever-increasing range of content. Whether it’s institutional, promotional, CSR or HR content, the territory for brand expression is vast!
However, it has to be said that their range still lacks sound.
While they are still shy in this area, others have understood the importance of developing their own sound territory. They have joined forces with Brandy Sound for this task.
Sound identity, sound logo and above all sound variations for social networks. In this article, we give you the keys to making your brand resonate on digital channels thanks to a carefully crafted sound charter.
Sound communication as a brand image booster
We are convinced that music is a powerful connector between a brand and its audience. This works just as well in B2B as it does in B2C.
Our ambition is to use music as a means of expression so that brands can be better identified through their sound identity and signature.
Carefully crafted sound communication can make a brand easier to remember and convey the values it stands for.
By harmonising their sound identity with their visual communication and brand message, companies can significantly amplify their impact on their market and with their business partners, increase their visibility on social networks and stand out in an increasingly competitive environment.
Brand DNA at the heart of audio applications
Like a multi-faceted human being, a B2B or B2C company is not confined to a single characteristic.
For example, a software company may stand out for its innovative products, but still want to convey the CSR values it holds dear.
A premium hotel chain may wish to highlight the family values that make it up, while at the same time wishing to use the more jazzy or electro-lounge sounds usually found in their sector of activity.
It is a brand’s ability to embrace and present characteristics or values that may seem ambivalent or complex that cultivates its uniqueness and appeal.
This uniqueness needs to be revealed on social networks through its own unique sounds.
That’s why the moment a client’s brief is taken is an essential stage in our creative process.
We audit all a brand’s points of contact, whether digital or physical. We seek to devise a coherent sound charter to create memorability and an optimised customer experience.
Knowing the brand’s history, values and vision enables us to know which musical universe to focus on.
For example, a company specialising in IT might want to convey the idea of modernity. This could be embodied in more ‘digital’ electronic sounds, or it could choose to focus its communication on the environment with softer, more organic sounds.
” We use the same processes as for creating a graphic charter , adapting it to the themes on which the client wishes to express itself,” explains Pierre Atoch, Director of Sound Identity & Brand Music Design at Brandy Sound.
>> Read also: Creating a sound identity for your brand: the Brandy Sound method
Variations for social networks: Brandy Sound’s unique offering
Too many companies have no idea of the sound footprint they leave behind. They still skimp on integrating sound and music into their thinking about the brand. Even in advertising, the subject of music is often left to the last minute.
This is even more the case on social networks, where it’s easy to use stock music. This makes it difficult to distinguish one brand from another.
” We create for our clients their sound identity (the music that will embody the brand through their brand film or their advertising), their sound signature (the few notes that will make their communications identifiable from the very first seconds), and finally variations designed for all the brand’s communications with different moods, whether it’s talking about the employer brand or the performance of their products, for example.
We provide marketing and communications teams with sound kits. These kits contain musical sequences specially designed for their brand, which they can incorporate into content on their social networks.
We then apply these sound adaptations to all their digital content to ensure consistency with the subjects covered.
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Musically, we want to create meaning, uniqueness and consistency across all your points of contact. Interested in our sound charter for social networks? Contact us now!
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